This spring, Precor was a significant player at the International Health Racquet & Sportsclub Association (IHRSA) 2008 International Convention and Trade Show, the fitness industry’s biggest, thanks to a fully integrated traffic- and lead-generation campaign designed and executed by Hydrogen.
Hydrogen Advertising has an exciting new on-staff resource, in the person of Dan Cabacungan, senior strategic planner. In this role, Dan will oversee the agency’s research initiatives. His findings will help us provide our clients with marketing programs that are even more targeted, relevant, and successful.
Chicago-native Lauren Bernier brings considerable account management experience to Hydrogen, with brand-building a particular strength. Prior to joining the Hydrogen team, Lauren worked for four years at RPM Advertising in Chicago, where her principal account was Harrah’s Corporation. While an account executive there, Lauren helped develop a $10-million launch campaign for Harrah’s-owned Horseshoe Casino Hammond. She also assisted in a three-month branding campaign that drove the Horseshoe Casino to the top spot in its market and broke records for the property’s monthly table game revenue ($14 million).
In addition to her work for RPM, Lauren remains a partner in Breakroom Kitchen, Inc., an online custom apparel company, whose shirt designs feature a hip, urban look. An avid softball player and former head coach for Chicago’s Near North Little League, Lauren might just be the spark that ignites Hydrogen’s first softball team.
Welcome, Lauren!
Bensussen Deutsch & Associates, Inc. (BDA), is well know among Fortune 500 enterprises, major sports, leagues and global entertainment holding companies as a merchandise agency. But as a matter of fact, BDA does far more than just “put logos on stuff.” At the end of 2007, BDA turned to Hydrogen to help them shift perceptions by rebranding their company and by helping them introduce the new brand to their employees, or “associates” as they’re known at BDA, at a special launch event.
Hydrogen is two for two. After submitting two entries into the 2007 District Eleven ADDY Awards, Hydrogen was honored with two Silver awards: one for an innovative guerrilla campaign developed for Family Services, a non-profit organization that assists the homeless and people at risk of homelessness; the other, the keynote video for the International Health Racquet & Sportsclub Association (IHRSA) International Convention and Trade Show, created for Precor. a global leader in fitness equipment.
As Hydrogen Interactive Producer, you’ll orchestrate end-to-end project sourcing and management on a wide variety of interactive media initiatives. You will source and recommend appropriate external creative and production vendors for each project as required, working together with internal Hydrogen creative and account services resources.
On Wednesday evening, February 20, the Puget Sound chapter of the Public Relations Society of America honored “Don’t Just Look Away”—Hydrogen’s innovative campaign for Family Services—with a Totem award at their annual gala. The campaign featured an “army” of life-size cut-outs of real children holding signs dramatizing the plight of homeless families. Not only did it receive top honors in the category of “Public Service–Associations/Non-Profit Organizations,” it garnered broadcast and print media coverage, while raising more than $455,000 for Family Services.
To learn more about the campaign, its impact and reactions from the media, take a look at our work.
Cindy comes to Hydrogen most recently from Sedgwick Rd., where she was VP, Brand Development Director, with a lot of work on 21st Century Insurance. Prior to that, Cindy was VP, Group Account Director on WAMU leading strategy and implementation for multiple WAMU lines of business including Consumer Banking, Home Loans, Group of Funds, Specialty Finance and Long Beach Mortgage. Cindy was responsible for hiring, training and mentoring of an 11 member account team, plus leadership of an additional 40 member agency team.
That’s what Hydrogen is about, and that’s what this blog is about. We plan to capture ideas and inspirations we find interesting and useful as we think about you (our clients and potential clients), our work, and the world of communications we live in today.
As we launch this new endeavor to share what we savor, we’d begin by reprising a somewhat traditional idea often overshadowed by the shiny and newfangled: the value of respectful partnerships.
We are fortunate to work with clients that foster respectful partnerships every day. It makes our work better for them because everyone cares about what the other needs in order to each succeed to the fullest, and that’s good for the business of our clients, and for the business of Hydrogen.
To get a sneak peek at who some of these clients are, we invite you to visit them: Precor, Aegis Living, Quadrant Homes, Kenworth, Microsoft Online Services and Microsoft Live Meeting, Schnitzer West, and our newest client, Verdiem. We value our relationships with each of them.
Success depends on great ideas and great partnerships. It’s something we’ve learned. It’s something we believe in. And it’s something we strive for.
SEATTLE (February 26, 2008) Seattle marketing firm Hydrogen has announced that its two founding creative partners, Tom Scherer and Rick Peterson, have recently reorganized to better serve the needs and vision of its clients and the firm going forward. As part of the reorganization, Rick Peterson will transition from day-to-day Creative Direction duties to become President, and Tom Scherer will remain as VP Executive Creative Director. Under the new reorganization, Hydrogen has reduced layers of management, allowing for a greater percentage of client resources to go directly to idea development and superb execution in the marketplace. “We strive to be the most important place our clients turn to again and again to accelerate their business. This is accomplished with big ideas that enhance ROI immediately, and shareholder value ultimately,” said Rick Peterson, President of Hydrogen. “Under our new restructuring, we are better able to deliver custom-assembled teams that provide the absolute best in discipline expertise and function and as a result become a seamless extension of each client’s marketing organization.”
