SEATTLE – March 25, 2009 – Hydrogen Advertising won a 2009 merit award for its Family Services “Army of Kids” campaign. The Seattle Show (www.seattleshow.org) recognizes the best work created in the region, with more than 750 entries judged by creative experts.

Hydrogen’s work for Family Services (www.family-services.org), a Seattle-area non-profit helping King County families achieve self-sufficiency, was designed to raise money and awareness for the organization. The non-traditional campaign featured life-sized cutouts of children, strategically placed in high-traffic Seattle venues, drawing awareness to the plight of homeless families. More that $455,000 was raised through the campaign.

(more…)

Hydrogen is two for two. After submitting two entries into the 2007 District Eleven ADDY Awards, Hydrogen was honored with two Silver awards: one for an innovative guerrilla campaign developed for Family Services, a non-profit organization that assists the homeless and people at risk of homelessness; the other, the keynote video for the International Health Racquet & Sportsclub Association (IHRSA) International Convention and Trade Show, created for Precor. a global leader in fitness equipment.

(more…)

On Wednesday evening, February 20, the Puget Sound chapter of the Public Relations Society of America honored “Don’t Just Look Away”—Hydrogen’s innovative campaign for Family Services—with a Totem award at their annual gala. The campaign featured an “army” of life-size cut-outs of real children holding signs dramatizing the plight of homeless families. Not only did it receive top honors in the category of “Public Service–Associations/Non-Profit Organizations,” it garnered broadcast and print media coverage, while raising more than $455,000 for Family Services.

To learn more about the campaign, its impact and reactions from the media, take a look at our work.