The Greater Northwest Chapter of the National Multiple Sclerosis Society today unveils its new advertising campaign—“Is It MS?”—created by Hydrogen Advertising. The new campaign builds upon the just concluded “Why Here?” campaign, which dramatically increased awareness for this disease which is so prevalent in the region.

–> See the whole campaign

The “Is It MS?” campaign features strikingly beautiful images of the human body, both of men and women. The work demonstrates that while a person may look fine physically, multiple sclerosis (MS) may still be subtly affecting their lives with unpredictable symptoms. The core message is that if someone is experiencing any of a variety of symptoms—fatigue, dizziness and numbness, for example—that person or someone who knows them can call the National MS Society to learn more.

“We made a great impact in local awareness with our last campaign and we are equally impressed by this new work from Hydrogen,” said Patricia Shepherd-Barnes, president, Greater Northwest Chapter of the National MS Society. “The agency delivered a strategy and a creative product that was right on the mark, via a process that was thorough and effective.”

Elements of the new campaign include:

· Five separate, large-format outdoor executions – six located in Seattle and one in Tacoma.

· Three TV spots, to begin airing on PBS in late March.

· An “Is It MS?” microsite, www.isitms.com, including a site designed for iPhones and other mobile-devices.

“We all know knowledge is power and our new advertising campaign for the National MS Society is designed to encourage people to seek out the knowledge that will empower them to make the very best health decisions,” said Tom Scherer, co-founder and executive creative director, Hydrogen Advertising. “We’re extremely confident the new creative will continue to raise awareness of MS and, more importantly, raise awareness of the often subtle symptoms of this disease.”

About Hydrogen Advertising

Founded in 2001 by a group of Seattle’s most seasoned advertising and marketing veterans, Hydrogen Advertising provides a full suite of marketing services—Web marketing, broadcast, print, non-traditional, media planning, PR, DM, campaign measurement, strategic planning—to West Coast companies. The agency’s forte is creating integrated marketing programs that deliver specific outcomes. Among the agency’s clients are Kenworth Truck Company, ÁegisLiving, eBay, Insight Schools, Microsoft and Agilent Technologies. www.hydrogenadvertising.com

About the Greater Northwest Chapter of the National MS Society
Headquartered in Seattle, the Chapter serves over 10,000 people living with MS throughout Alaska and Western and Central Washington and more than 60,000 others including friends, caregivers and health care professionals in Western and Central Washington and Alaska. Our mission is to mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS. www.MSnorthwest.org