Launching this week, The Polyclinic's new "Where You Come First" campaign confirms the benefits of having a health care provider that puts patients first. The physician-run Polyclinic—consisting of more than 150 primary and specialty care physicians in 14 Seattle area locations—offers a healthy dose of physician-independence that leads to better medicine, as showcased in the new work from Hydrogen.

Consisting of three 30-second TV spots, direct mail and outdoor advertising, the campaign illustrates that The Polyclinic is the right choice for people that seek and value collaboration in their family's health decisions and appreciate the relationship that physician independence delivers. The Polyclinic staff gets to know the person, not just the patient, which often leads to better diagnoses and superior outcomes.

"'Where You Come First' is more than a tagline, it's the embodiment of an organization-wide commitment to make 'you the person' as important as 'you the patient,'" said Tracy Corgiat, director of marketing at The Polyclinic. "Every aspect of The Polyclinic is built upon a culture of doing what's right for the patient and connecting each patient to the right care."

With 25 medical specialties in locations throughout the greater Seattle area, The Polyclinic emphasizes the importance of physician-patient communication and collaboration between doctors. Increased coordination between primary and specialty care, and the elimination of bureaucracy whenever possible, are the hallmarks of The Polyclinic's approach to personalized, comprehensive, top-quality health care.

"One of the most important relationships a family can form is with their health care provider, and The Polyclinic is there to open all the health care doors you and your family may need," said Tom Scherer, co-founder and executive creative director, Hydrogen Advertising. "With the new campaign, The Polyclinic is letting people throughout the Seattle region know that Polyclinic doctors have the independence they need to put patients first."

About The Polyclinic
The Polyclinic is one of the largest multi-specialty clinics in the Puget Sound area, with more than 150 primary care and specialty physicians in most areas of medicine. Established in 1917, The Polyclinic has a long tradition of delivering high quality, comprehensive, personalized care. www.polyclinic.com