SEATTLE – March 25, 2009 – Hydrogen Advertising won a 2009 merit award for its Family Services “Army of Kids” campaign. The Seattle Show (www.seattleshow.org) recognizes the best work created in the region, with more than 750 entries judged by creative experts.

Hydrogen’s work for Family Services (www.family-services.org), a Seattle-area non-profit helping King County families achieve self-sufficiency, was designed to raise money and awareness for the organization. The non-traditional campaign featured life-sized cutouts of children, strategically placed in high-traffic Seattle venues, drawing awareness to the plight of homeless families. More that $455,000 was raised through the campaign.

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by Rick Peterson

We all need to recharge our batteries, even in challenging economic times. For the past nine years, I’ve been fortunate enough to rejuvenate my mind, body and spirit in Southeast Asia. In February I made my seventh visit to this wondrous part of the world, experiencing, once again, its delicious food, disparate cultures, people, pace, scenery and languages. For me, there are few better ways to expand my perspective, renew my creative energy, and come home with fresh ideas.

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SEATTLE – January 21, 2009 – Today, Hydrogen announces that Agilent Technologies selected the Seattle-based firm to serve as the lead advertising agency for its Electronic Measurement Group. Hydrogen will create Agilent branded print and Web advertising campaigns for customers who use the company’s test and measurement instruments.

Hydrogen specializes in bringing together teams, including strategic planners, art directors, copywriters, Web designers and account managers, to successfully collaborate with clients, continually striving to drive awareness and preference in a worldwide market. The 2009 marketing effort will include development of international campaigns for Agilent’s premier test and measurement equipment directed at engineers, technicians and corporate decision makers in wireless communications, software engineering test, aerospace/defense and manufacturing and other related industries across the globe.

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This month, Hydrogen Advertising unveiled its latest business-to-business campaign for Microsoft Online Services (MOS) – “The Right Tools. The Right Team.” A Formula One racecar and its capable pit crew serve as a metaphor for MOS, a suite of hosted communication and collaboration services that quickly delivers high-performance benefits to organizations and businesses in any category.

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SEATTLE – November 19, 2008 – Building upon a year-long partnership and the successful completion of numerous advertising and marketing projects, Hydrogen Advertising has been officially named the agency of record for Quadrant Homes. Beginning today, Hydrogen will support all of the company’s online and offline advertising needs.

Hydrogen’s team of strategic planners, art directors, copywriters and account managers will handle Quadrant’s planned and ad hoc marketing needs. The agency-of-record relationship will enable Hydrogen to research new creative approaches to convey to home buyers the choices, quality and value available from Quadrant Homes.

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Seattle-based MarketFish, creators of an innovative new marketplace and email service platform, have chosen Hydrogen to be one of twenty beta sites in the U.S.A. Through this exciting new partnership, Hydrogen will soon be able to offer clients an unprecedented level of cost-efficiency in email list targeting, selection and procurement.

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This spring, Precor was a significant player at the International Health Racquet & Sportsclub Association (IHRSA) 2008 International Convention and Trade Show, the fitness industry’s biggest, thanks to a fully integrated traffic- and lead-generation campaign designed and executed by Hydrogen.

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Hydrogen Advertising has an exciting new on-staff resource, in the person of Dan Cabacungan, senior strategic planner. In this role, Dan will oversee the agency’s research initiatives. His findings will help us provide our clients with marketing programs that are even more targeted, relevant, and successful.

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Bensussen Deutsch & Associates, Inc. (BDA), is well know among Fortune 500 enterprises, major sports, leagues and global entertainment holding companies as a merchandise agency. But as a matter of fact, BDA does far more than just “put logos on stuff.” At the end of 2007, BDA turned to Hydrogen to help them shift perceptions by rebranding their company and by helping them introduce the new brand to their employees, or “associates” as they’re known at BDA, at a special launch event.

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Hydrogen is two for two. After submitting two entries into the 2007 District Eleven ADDY Awards, Hydrogen was honored with two Silver awards: one for an innovative guerrilla campaign developed for Family Services, a non-profit organization that assists the homeless and people at risk of homelessness; the other, the keynote video for the International Health Racquet & Sportsclub Association (IHRSA) International Convention and Trade Show, created for Precor. a global leader in fitness equipment.

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