Trisha Mills has over 10 years of experience diving deep into consumers’ minds, uncovering the unique insights that will drive meaningful opportunities to engage and connect with target audiences. As a Vice President at Universal McCann, she led the media strategy efforts and oversaw media plan development and implementation for a broad range of accounts such as Washington Mutual, R.E.I, Washington State Department of Health Anti-Tobacco campaign and Tower Records. At Hydrogen, she is responsible for blending consumer insight, brand strategy and creative strategy into integrated, strategic media recommendations.