“You’ve got to be comfortable with complexity to arrive at a simple, powerful outcome. I love getting immersed in the client’s business and understanding the context in which they operate – within the company, the category, the consumers, and society at large. Finding one idea that resonates at each of those levels is just the start of what great strategic thinking can do.”

Client experience: Qwest Communications, NASDAQ, Sony Electronics, Tiger Woods Foundation, Briggs & Stratton, Saks Fifth Avenue, TIME Magazine, Sega/ESPN Videogames, Belvedere Vodka, AstraZeneca

Surprises: Loves downhill skiing, fishing and reading about natural history and evolution. Writes bad poetry. Plays guitar and harmonica.