Precor, a leading manufacturer of high-end fitness equipment, desired a complete brand refresh in support of its growing product line, aimed at commercial markets both worldwide and in the U.S., and consumer markets in the U.S. Hydrogen helped Precor create and launch a series of multi-faceted integrated marketing programs for partners, retailers and consumers over a seven year stretch, during which time Precor sales increased more than fivefold. Our extensive body of work continuously showcased how Precor products and services helped both people and fitness club leaders “move beyond.” For a case history about our industry-defining work for Precor, contact us.