The physician-run Polyclinic consists of more than 150 primary and specialty care physicians, and 25 medical specialties, in 14 Seattle-area locations. To reshape and refocus what distinguishes The Polyclinic, we focused on the independence that Polyclinic physician have to do put patient needs first, connecting each person to the right care. The result was a new brand campaign positioning The Polyclinic as the place “Where You Come First.” For a case history about our Polyclinic and other brand-defining campaigns, contact us.